💡Did you Know? Many small businesses lack the financial resources to invest in online marketing effectively, so the performance model provided by affiliate marketing is an invaluable tool for them to drive both brand awareness and actual sales – Supermetrics
Now, in this digital age, you’ve got software known as affiliate marketing software that does it for you, making it easier, which simplifies the entire affiliate marketing process, making it easier for businesses to scale their programs, acquire more customers, and drive revenue growth.
In this article, we will explore the top 10 B2B SaaS affiliate marketing software options in 2023, along with their features, pros & cons, and pricing plans.
Now, let’s get started!
With clients like Stripe, Webflow, and Monday.com, and has generated over $180 million in revenue in 2022, Partnerstack is the most notable affiliate marketing software in 2023 on this list.
It is a partner ecosystem platform that helps businesses of all sizes and types build and manage partnership programs successfully and effectively. In addition to its services, it has features like a built-in marketplace and an automated payment system that help businesses recruit, manage, and reward each other as per their will.
- Referral link generator
- Email updates
- Affiliate tracking
- Flexible reward triggers
- Mapping segmentation
- Learning management services
- Streamlined backend integration
- Spotless and simple UI
- Great exposure and customer service
- Referral process isn’t great
- Not yet mobile-friendly
Contact sales team of Partnerstack
Being one of the top-rated Shopify affiliate marketing software apps, GrowthHero is another remarkable provider on the list. It is a three-in-one affiliate program that lets affiliates, influencers, and customers make sales for its clients.
With an easy-to-use UI, analytics dashboard, and other advanced features that let businesses get clear insights into their affiliate marketing campaigns. And in addition to that, it has a step-by-step onboarding that makes getting started even more manageable and managing programs even more simpler to manage affiliate relationships as compared to other SaaS software providers.
- Custom performance insights
- Affiliate finder
- Analytics and Reporting
- Multi-level marketing
- Intelligent Automation
- Referral programs
- Customizable design
- Helpful analytics
- Complete set of advanced features
- No free plan
- Complicated setup process
With an experience of more than two decades in the affiliate tracking, management, and marketing software industry, Idevdirect is another prominent player in the game. With iDevAffiliate, their affiliate program, users can customize payouts according to their will.
Their system offers users multiple marketing content options, such as page peels, banners, text ads, links, etc. Users can also share marketing content with their affiliates using the system, and on top of that, its software is designed in such a way that it easily integrates with the existing websites of its clients.
- SEO linking
- Sliding scale commission
- Fraud prevention tools
- Built-in affiliate program
- General lead tracking
- Affiliate Dashboard
- Accessible information
- Great customer support
- Value for money
- Learning curve for the implementation process
- Needs more automation tools
Best known for its multi-dimensional analytics and data visualization capabilities, Everflow, a cloud-based performance marketing affiliate software, offers its services for affiliate management and partner tracking. It offers a variety of quirks, some of the most striking ones being Commissions Management, Payment Tracking, Email Marketing, and Fraud Detection, making it suitable for service seekers of all types.
Its marketing software has the capabilities of third-party integration and has apps available for both Android and IOS users. In 2022, Everflow customers were able to track a combined revenue of more than $2.9 billion.
- Data visualization
- Real-time click tracking
- Multi-device support
- Campaign management
- ROI tracking
- Full access to API
- Easy to setup and use
- Demo available
- Extensive knowledge base
- Requires customizable functionalities
- Clunky UI
Core Plan: $750/month
Custom: Get in touch with Everflow
Impact.com provides a one-of-a-kind virtual partnership and automation platform that can empower businesses to operate and improve all types of partnerships. It has brands like Microsoft, Lewis, HSBC, CNN, and more as its partners and drives their revenue growth.
It provides its clients with centralized data from over 200 channels and networks to drive through and bring out the true potential of market affiliation. Added to that, it offers a mobile app that enables users to connect with world leaders of the mobile economy, drive revenue, and unlock new channels of collaboration and growth.
- Brand Benchmarking report
- Digital asset management
- Automated payouts
- Support for Shopify collections
- In-app messaging for partners and brands
- Data importing and exporting tools
- Easy-to-use admin dashboard
- A wide variety of advertisers to work with
- Transparency in conversions
- Complex API implementation
- The UI needs to be upgraded
Contact Impact’s sales team.
Trusted by world-leading brands like Buzzfeed, GoPro, Expedia, Emirates, and more and winning nearly half a dozen awards in 2023, Partnerize, as its name says, is a partnership automation platform that is also the sole in-house support program provider in the SaaS affiliate marketing software industry.
It offers full-length management capabilities that enable its clients to deliver a fully integrated, comprehensive suite for its clients. Over and above that, its software is loaded with real-time tools, dynamic commissions, and granular analytical features for companies to understand the market trend and grow their connections and revenue.
- Commission tiers
- Guided partner on onboarding
- Comparison reports
- Content management suite
- Mobile UI and single Sign-on
- Automated partner tracking
- Merchant selection
- Creates data reports
- Intuitive interface
- Lousy dashboard design
- Complicated creation of commissions
Contact Partnerize for a custom quote
Tapfiliate is a complete cloud-based customizable affiliate marketing and tracking software that lets its users create, track, manage, and scale their own referral and affiliate programs. It is renowned for its excellent services and good ratings and has partnered with some big names like Boldking, Krisp, Selz, and Degiro.
Some of its key capabilities include affiliate recruitment and management, automated referrals, real-time reporting and analytics, marketing tools, and easy integration with all major ecommerce platforms and payment gateways. Other than that, there is a bundle of documentation, tutorials, and guides to get the affiliation program going easily.
- Affiliate autopilot
- Activity Dashboard
- Link to individual products
- Multiple payout options
- Multi-level marketing
- Custom Integrations
- Easy to set up and use.
- User-friendly and highly customizable interface.
- Customer service is exceptional.
- Limited language support.
- No free version of the software is available.
Used and trusted by clients worldwide, Rewardful is a simple all-in-one affiliate and tracking software that enables patrons to set up and manage affiliate programs through Stripe and Paddle. This platform is known for its ease of setup, clean and minimalistic user interface, high scalability, and ability to be integrated with other platforms such as MemberSpace, Podia, Hunter, and Baremetrics.
To make managing affiliate programs easy and scalable, Tapfiliate also offers automation elements, including triggered emails, webhooks, and Zapier integration. Moreover, the platform offers more than 30 plug-and-play integrations that simplify affiliate marketing campaigns for businesses in eCommerce and SaaS.
- Two-way stripe sync
- Last touch attribution
- Automated refund handling
- Customizable commissions
- Live customer support
- Paypal and Wise mass payout
- User-friendly and intuitive
- Sales commissions tailored to recurring revenue
- Easy and affordable to make mass payouts
- Limited integrations as compared to others
- Not enough payment options
Staying at the core of more than 2,000 brands worldwide and with impressive customer ratings across various rating sites, LeadDyno is another affiliate marketing software that lets its client businesses track and manage the true impact of their programs.
It is a trusted and certified Bigcommerce partner and offers a range of unique attributes like unlimited commissioning, easy tracking & automatic payouts to affiliates, affiliate grouping, conversion tracking, and thorough reporting. With LeadDyno, businesses can have their own affiliate program page, and the website easily integrates with other top ecommerce sites like PayPal and Reculry.
- Automated Email Sequence
- Affiliate statistics
- Social sharing widgets
- Time boxed incentives
- Marketing materials
- Multi-level marketing
- Clean and straightforward UI
- Reasonable pricing
- E-commerce and social media integration
- Lack of advanced analytical features
- Poor customer service
10. OSI Affiliate
OSI Affiliate is a virtual SaaS affiliate marketing software that is trusted and used by 16,000 businesses worldwide. The platform provides solutions to advertisers and marketers looking to manage their affiliate marketing programs. With it, associates can easily promote the product on social media platforms like Facebook & X and identify potential customers through simple Email surveys.
Shopify, BigCommerce, MailChimp, OScommerce, and other marketing automation software can also be integrated into OSI Affiliate’s marketing software. Additionally, it allows users to adjust everything according to their preferences and is extremely customizable.
- Social media sharing
- Promo code tracking
- Influencer directory
- One-on-one support
- Built-in promotional resources
- Getting started, wizard
- Quick initial setup
- Free on-call customer service
- Multiple payment options for payouts
- Affiliates are limited in number
- Compared to alternatives, slightly more expensive
To sum it up, each of the above-mentioned software providers has its own set of unique features and advantages that cater to the requirements of businesses of various types and sizes.
Choosing the right one for the growth of your business can result in extraordinary outcomes and make significant differences in your marketing program’s success.
With the right software and web application development in place, you can supercharge your affiliate marketing efforts and drive substantial revenue growth to your business.
How to promote SaaS products online?
Promoting a SaaS product online requires a well-planned strategy that can help you reach and engage with your target audience easily. Here are some strategies that you can use to promote your product.
- Building a strong online presence with content, digital, and email marketing on social media and other platforms.
- Conducting research to understand the consumer mindset and to evolve your product to meet their needs.
- Giving out free product trials, giving out discounted deals, and trying referral & partner marketing.
- SEO your website to make your product discovery easy and carry out customer testimonials to understand the credibility of your product.
How does affiliate marketing work for B2B?
B2B affiliate marketing functions the same way as B2C marketing works: the only difference being it focuses more on the promotion of business-to-business products and services. In a B2B affiliate marketing program, businesses partner with other businesses, whether it be an enterprise or a small business, to promote goods and solutions, and the one that promotes the other’s product is known as an affiliate and earns rewards/commissions for each successful referral.
How do I create a B2B affiliate program?
Just like any other program, a B2B affiliate program also requires a strategic approach for its success. Here are some commonly used approaches that you can apply to create your own B2B affiliate marketing program:
- Define your marketing goals
- Next, choose a platform that is deemed right for the promotion/marketing of your products
- Then, set up an easy-to-use payment structure
- Once that is done, Create a Service Targeted at Quality Affiliate Partners.
- Following that, choose the right affiliates, train them, and create your affiliate network.
- After that, advertise and launch your marketing program
- Lastly, maintain a long-term relationship with your affiliates while monitoring and optimizing your program to improve the results.