Top Beauty Industry Trends, Innovations & Challenges

Beauty Industry

The beauty industry is booming, and it’s only going to get bigger and better in the years to come! 2022 is going to be a big year for beauty, with plenty of trends, innovations, and challenges in store.

According to present market research, beauty and personal care spending will reach $784.6 billion by 2027.

 To help you prepare for what’s to come, we’ve put together a list of the top 10 beauty industry trends, innovations, and challenges for 2022. Keep reading to learn more!

From new products to new shopping experiences, here are the top 10 trends to look out for in the coming year.

1. Topical Probiotics

Probiotics aren’t just for your gut anymore. Scientists are now looking at the potential for probiotics to help with skin health. And topical probiotics (meaning those that are applied directly to the skin) are one of the top beauty industry trends for 2022.

Topical probiotics work by delivering good bacteria to the skin. This helps to rebalance the skin’s microbiome, which can lead to improvements in skin health. Some research has even shown that topical probiotics can help improve the appearance of acne, eczema, and rosacea.

 Look for skincare products that contain topical probiotics in 2022 and beyond!

2. Plant-Based Skincare

Plant-based skincare is one of the top beauty trends for 2022. From $15.87 billion in 2021 to $24.79 billion in 2028, the global vegan cosmetics industry is poised to increase at a 6.57 % rate.


What is plant-based skincare, you ask? It’s simple, really. Plant-based skincare products are made with ingredients that come from plants. This could be anything from extracts and essential oils to carrier oils and butter.

Why is plant-based skincare so popular? For one thing, it’s good for the environment. All of those plastic bottles and jars can be recycled instead of filling up our landfills. Plus, plant-based ingredients are known for their moisturizing and anti-inflammatory properties, making them perfect for all skin types.

So, if you’re looking to switch up your skincare routine in 2022, definitely consider giving plant-based products a try!

3. Waterless Formulas

In the next five years, we predict that waterless beauty products will become increasingly popular. This is because they’re more sustainable and better for your skin.

 Waterless formulas can come in the form of a mist, serum, or primer, and they work to instantly hydrate and revitalize your skin. Not only are they more efficient because you don’t have to use as much product, but they’re also great for on-the-go use.

 We love the NYX Professional Makeup Hydra Veil Primer because it’s a waterless serum that provides an instant boost of hydration.

4. Multifunctional Products

By 2022, we predict that multifunctional beauty products will be one of the top trends in the industry. These products will cater to the modern woman who wants to save time and space in her bathroom.

Multifunctional products can do everything from exfoliating to moisturizing, and they’re the perfect solution for those who want to streamline their beauty routine.


At Target, we’re always on the lookout for the latest and greatest beauty trends, and we can’t wait to see what the future of beauty has in store.  

5. Incorporating CBD

CBD has been making headlines for its potential benefits in the beauty industry. From reducing inflammation to helping with acne, CBD is being used in a wide range of products.

While the use of CBD is still experimental, it’s something to watch out for in the coming years. There’s a lot of potential for this cannabinoid, and we can’t wait to see what else it can do for beauty.

6. Technology in Skincare

The skincare industry is constantly evolving, and in 2022, we can expect to see even more advancements in technology. From AI-powered skincare to personalized products, the future of beauty is looking very exciting.

One of the biggest trends we’re seeing is the incorporation of AI into skincare products. This involves using artificial intelligence to analyze your skin and recommend the most effective products and routines for you.

We’re also seeing a lot more personalized products, as brands strive to create products that are tailored to each individual’s needs. This could involve using your DNA to create a personalized skincare routine or using data from your beauty devices to create a more effective routine.

skincare tech

Where do you see beauty going in the future? We’d love to hear your thoughts!

7. At-Home Beauty Services

By 2022, we predict that at-home beauty services will be one of the top beauty industry trends. Why? Because they’re convenient, affordable, and offer a wide range of services that you can’t always find at a salon.

Services like lash extensions, hair coloring, and even manicure/pedicure can all be done in the comfort of your own home, and we’re seeing more and more people taking advantage of this trend. If you’re looking to cut down on your salon visits or just want to try something new, at-home beauty services are definitely worth exploring.

 8. Sustainability

In the next 5 years, we predict that sustainability will take center stage in the beauty industry. Consumers are more aware than ever of the impact their purchases have on the planet, and they’re looking for brands that align with their values.

There are a number of ways to make your beauty business more sustainable, and it’s something that should be top of mind for brands of all sizes. Here are a few tips:

  • Use recyclable packaging
  • Minimize waste by using less product
  • Choose organic and natural ingredients whenever possible
  • Make products that are easy to recycle or reuse

9. Personalized Products

The beauty industry is constantly evolving, and in 2022, we can expect even more personalized products to hit the market. From skincare to haircare, brands are going to be catering to individual needs like never before.

This means that you’ll be able to find products that are specifically tailored to your individual skin type, hair type, and even beauty needs. So whether you’re looking for a specific skin concern or just want a hair care routine that’s perfect for your texture, you’ll be able to find it.

One of our favorite personalized products is the 2-in-1 Cleansing Balm + Makeup Remover. It’s perfect for those who want a single product that can take care of all their cleansing needs.

10. Wellness

In the world of wellness, ancient techniques are being revived and people are taking a more holistic approach to their health. From aromatherapy to meditation, people are looking for ways to improve their well-being from the inside out.

This is also reflected in the beauty industry, as more and more products are being released that focus on holistic wellness.

For example, our Violette Detox Clay Mask is perfect for those who want to take a more holistic approach to their skincare routine. This mask detoxifies and revitalizes your skin, while also providing a relaxing aromatherapy experience.

Innovations in the Beauty Industry

In the beauty industry, there are always new innovations and challenges on the horizon.

For example, one of the top trends in 2022 is going to be 3D-printed makeup. This printing technology allows for an unprecedented level of customization, giving users the ability to create their own shades and textures.

From foundation to blush to eyeliner, just about any type of makeup can be printed using this technology.

Another trend that is set to take off in 2022 is natural and organic skincare. More and more people are becoming aware of the dangers of synthetic chemicals, so they are looking for skincare products that are made with natural ingredients. This trend is especially popular among millennials, who are looking for brands that align with their values.


As always, there will be challenges that face the beauty industry in 2022. For example, one challenge will be combating counterfeit products. With such a lucrative industry, it’s no surprise that there are many criminals who try to produce fake versions of popular brands. Another challenge will be adapting to changing consumer preferences.

As mentioned earlier, millennials are looking for more sustainable and ethical brands, so brands will need to find ways to meet those demands while still remaining profitable.

Challenges Facing the Beauty Industry in 2022

The beauty industry is constantly evolving and changing, and in 2022, there will be a few key challenges that companies will need to address.

  1. The rise of natural and organic products. More and more people are looking for natural and organic beauty products, so brands will need to focus on developing more sustainable and environmentally friendly formulas.
  2. The growth of e-commerce. More people are shopping online for their beauty products, so brands will need to focus on developing effective e-commerce strategies.
  3. The aging population. The aging population is a huge market for the beauty industry, so brands will need to develop products that address the specific needs of older consumers.
  4. Social media and influencers. Social media and influencers are a major force in the beauty industry, so brands will need to develop strategies to effectively capitalize on this trend.

The beauty industry is always changing and evolving, so it’s important to be able to adapt and stay ahead of the curve. Here are a few ways to make sure you’re keeping up with current trends:

Be open to change: The beauty industry is constantly changing, so it’s important to be open to new ideas and innovations. If you’re stuck in your ways, you’ll quickly fall behind.

Keep an open mind when it comes to products: There are always new products and technologies being developed, so it’s important to be willing to try them out. If you’re not open to change, you’ll never know what could work best for you.

Stay up-to-date with the latest trends: By staying up-to-date with the latest trends, you’ll know what’s popular and what’s on its way out. This will help you be more prepared for future changes.

What the Future Holds for the Beauty Industry?

The beauty industry is constantly evolving, and in 2022, we can expect to see even more changes and innovations. Here are just a few of the top trends we’re predicting:

  1. More personalized beauty products – thanks to advances in technology, we’ll be seeing more beauty products that are tailored specifically to our individual needs.
  2. More eco-friendly and sustainable packaging – as the world becomes increasingly more environmentally conscious, we’ll see a shift toward packaging that is biodegradable and recyclable.
  3. More holographic and metallic finishes – with the popularity of unicorn and metallic trends, it’s no surprise that these finishes will continue to dominate the beauty scene in 2022.
  4. More use of natural ingredients – as consumers become more health-conscious, they will demand products that are made with natural ingredients.
  5. More AI-based beauty tutorials – with the rise of AI and machine learning, we’ll see an increase in tutorials that are based on algorithms that can personalize advice for each individual.


The beauty industry is constantly evolving and changing and is shaping up to be a big year for the beauty industry, so it’s no surprise that there are plenty of exciting trends and innovations on the horizon. While some of these may seem far-fetched, we believe that all of them have the potential to take off in the next few years.

We can’t wait to see what the future holds for the beauty industry, and we hope you’ll join us on this journey!

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