For food apps like Doordash Clones, push notifications offer a direct channel for user interaction. However, such notifications must provide value, as it is highly likely that they will be turned off as soon as they become irrelevant to the user. In this blog, learn how to create these push notifications for the betterment of your online food delivery business.
Are your app downloads on the rise, yet your ROI remains the same? The reason might be poor engagement. In today’s fiercely competitive environment, it is vital to distinguish yourself and seize the attention of your target audience.
But do you know that push notifications have a delivery rate of 90%, which is 50% higher than the open rates of any email platform? Let’s learn more about their benefits. But first, you need to understand what they are capable of.
How Push Notifications Works On Doordash Clone
If you’ve received a notification, that alert came from a push server. Push notifications are built to work with a server that provides the notification. An API (Application Programming Interface) enables push notifications from cloud services as app services. In simple terms, upon request, an API sets the message in place to be delivered to the customer.
A push notification can be seen on the home or lock screen and can also appear as a notification. On iOS, Apple has a notification center that is organized in chronological order from the top of the screen. Android smartphones show push notifications as unread messages that the user can see on the lock screen.
Types Of Push Notifications
Push notifications aim to pique the interest of the user. Food delivery apps like Doordash Clone can be used to keep the user interested even after they have stopped interacting with the app. Based on the information they possess, there are many types of push notifications used today. The most common ones are as follows:
- Time-Bound: Flash sales ending soon, live food delivery status
- Reminders: Order abandoned cart items; happy hour starts tonight
- Triggered: Customer support ticket response, favorite restaurant price alerts
- Transactional Updates: Payment successfully made, declined
New sign-ins, lay-offs, and churn rates are all key to creating a push notification. App publishers should treat push notifications as a privilege, not a right. How the push notifications are written is also important, as messaging strategies need to be measured before they go live. If done correctly, they can benefit food ordering and delivery companies both in terms of revenue and sales.
Benefits Of Push Notifications
The benefits of using push notifications are tightly tied to how well a business plans and executes them. The average push notification click-through rate for a food delivery app is 1.36%. To gain high engagement and ROI, strategic timing and personalization are key guiding posts for a well-performing push notification. Following are the benefits that an on-demand app-based business gets via push notifications:
Improve Brand Visibility
Push notifications are often used to convey what your brand can do for your customers. As a result, such notifications increase the visibility of the brand by allowing the service to stay in the users’ view every time they look at the notifications. Any latest news, new arrivals, or ‘flash sale’ immediately prompts customers to check what is new for them.
The possibility of higher response rates generally befalls the push notification when it is tailored based on your customer’s likes, preferences, and interests. Since a food delivery app like Doordash Clone largely functions through location tracking, a push notification can create personalized messages keeping the location of the user in mind. Moreover, a personalized message is critical to providing a value proposition, such as access to discounts and order updates at a nearby store.
Increased Conversion Rates
Conversions might mean different things to different businesses. But when it comes to on-demand apps, conversions usually focus on customers requesting more orders daily.
Essentially, to increase a conversion rate, you’d have to focus on the frequency of the notifications being sent out to your customers. With a clear and concise push notification, the user will likely end up purchasing the product. Every single message should be relevant to your customers.
Otherwise, you won’t get much of a response if they’re not. Businesses increasingly segment users based on their location, buying preferences, and order history and then set up campaigns accordingly to increase conversion rates by 3-4 fold.
Advanced prompts and built-in templates have made it much easier to curate a push notification in a short period of time. To relay a message, whether self-promotional or purely informative, many businesses have switched from creating newsletters or emails.
These forms of communication platforms often consume a lot of time while making illustrations, graphic content, or anything else. Therefore, push notifications have completely replaced modern on-demand business as they present a simple, engaging, and result-driven channel of communication.
A study found that businesses that carefully analyzed their target audience increased their retention rates by 3 to 10 times. This is because push notifications keep your app active through personalized offers, reminders, and notifications.
As a result, you can ensure that your announcements and promotional messages reach more people! The influence of push notifications also plays a key role in getting new registrations and more people to subscribe to premium benefits.
A Few Tips To Maximize Results With Push Notifications
Push notifications prevent your food app from becoming obsolete. You can craft personalized offers, use intuitive links, and create attractive banners with keen strategic insight to make the most of push notifications. Here are some things you should know before you create push notifications for your business:
Focus On Quality
Content forms the success and failure of your push notification strategy. Therefore, writing a creative yet simple copy with a great title and relevant content is the best approach. Another thing to consider would be the size of the push message. Here, the key phrase is, “Less is more.” Hence, it is advisable to draft short, crisp messages instead of big, complex, and repetitive ones.
Geo-fencing is a virtual geographic boundary using GPS, enabling your food app to trigger a response when someone enters or leaves the area. A practical application of geofencing comes with sending targeted notifications that are highly localized, such as relevant places to order food or nearby offers in restaurants.
With the help of geo-targeted push notifications, you can send a notification to your customers when they are near any food place. It could be about their previous experience or to try something new as per their order history.
Be Time Consistent
Nobody likes a food app business that sends a push notification at 4 a.m. Start by timing your notifications in such a manner that they reach your target audience at their convenience. You can do this by analyzing their habits at specific moments of the day. It could be early morning, mid-day, or during the lunch break.
Remember to send your push notifications a little bit earlier than other apps, such as at 11:55 a.m. instead of noon sharp.
The goal of push notifications is to provide value that helps the customer, not marketing value for your business. Orchestrating notifications across platforms requires a dedicated strategy. With push notifications, things are looking to be in much favor of the business by miles. By tapping into the creative aspect of your business, you can phase out many ideas without promoting your app.