Want to know what happened to Bottle Bright after shark tank? In this article, we are going to talk about Bottle Bright thoroughly. In addition, we are also going to answer the related following questions:
- What is a Bottle Bright?
- Who founded Bottle Bright?
- How does it work?
- Bottle Bright before Shark Tank
- Pitch of Bottle Bright in the shark tank
- What happened to Bottle Bright after the shark tank?
- Updation on Bottle Bright
And, many more…
Several portable drinking containers make life simpler for everyone, but the problem is that they are prone to stains and smells after some time, which is not tolerable.
Cleaning bottles in the traditional way doesn’t work well, and dishwashers can’t spray into tight openings. Chlorine, bleach, and other harsh chemicals are harmful and hazardous; thus, many drinking containers aren’t dishwasher safe.
So, 😫 disappointed by the lack of cleaning methods and chemicals available to clean the water bottles, Seth and Justin set out to find a safe and effective solution, leading to the innovation of Bottle Bright. 💡
To know comprehensively about Bottle Bright. Stick it out till the end! 👇
A little overview of Bottle Bright in Shark Tank 👩 💻
| Company Name | Bottle Bright |
| Also known as | Hydrapak, Clean Ethics |
| Website | bottlebright.com |
| Episode | Season 6, Episode 14 |
| Product Offering | Dissolving tablets, easily clean reusable bottles, bladders, and jugs by dissolving dirt. with all-natural and odor-free cleaning agents. |
| Founded | In 2010 |
| Founder | Justin Koehneke and Seth Friedman |
| Required Investment | $75,000 for 15 % equity in Bottle Bright |
| Closing Deal | $75,000 for 33.3% equity in Bottle Bright |
| Shark | Lori Greiner |
| Current Business Status | In business |
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What is a Bottle Bright?
Bottle Bright is a cleaning tablet that is perfect for removing stains and odors from portable drinking containers and is simple to use.
Bottle Bright is the antidote to grimy water vessels everywhere rather than scrubbing with a brush that doesn’t extract germs or using harsh chemicals that leave their unhealthy marks.
You can use Bottle Bright tablets to refresh any water container with a brief soak. These tablets are designed with all-natural components and remove odors, stains, and filth effectively from your water bottle.
Bottle Bright also has a social cause. The company has decided to provide an equivalent number of tablets to individuals in poor nations who are in desperate need of safe and clean drinking water with every purchase of a Bottle Bright tablet bag.
The Bottle Bright procedure is chlorine-free, safe, natural, certified, and environmentally friendly.
Who Is the Founder (S) Of Bottle Bright?
Seth Friedman and Justin Koehneke, the two mountain bikers who came from Vermont and pitched Bottle Bight in Season 6, Episode 14 of Shark Tank.
Bottle Bright is an alkaline tablet that cleans and disinfects water bottles (or any other drinking vessel) of harmful bacteria without the use of chlorine or other chemicals.
Friedman and Koehneke already have a history in renewable energy production, and Bottle Bright is the innovation they came up with when they got fed up with dirty, slime-filled water bottles and travel mugs.
They were too involved in mountain biking and hiking, so there was no convenient way to clean their water bottles.
They were not big fans of using harsh chemicals, so after thousands of hours in the lab, they came up with a natural, non-toxic way to clean out their bottles.
They have a business with a social mission. They state that they will donate one packet to people in developing countries who have to carry their water in jugs for each packet they sell.
They understood that one of the health risks also comes with dirty, slime-filled water jugs or unclean containers and decided to do their part to provide a clean vessel for water anywhere in a few minutes in the world.
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How Does Bottle Bright Work? 💥
The key solutions in Bottle Bright have activated oxygen and organic surfactants. Simply place a tablet into a water bottle, wait 10 minutes, and the bottle will be clean and slime-free.
It almost looks like an Alka Seltzer tablet when in action. The reaction against packaging waste has resulted in the increase of reusable water bottles in recent years, and a decent water bottle cleaner is the natural extension of the trend.
Nature-loving individuals will enjoy Bottle Bright since it can be used on the trail. The company is both environmentally and socially conscious.
That’s why the parent company name is Clean Ethics. They donate one packet of Bottle Bright to developing nations for every packet sold.
For the people of those areas where they need to carry their drinking water, the cleanliness of the vessel is essential to prevent illness and disease. With a few tablets of Bottle Bright on hand, it will help the areas having drinking water problems seriously.
Bottle Bright Before Shark Tank
Seth Friedman and Justin Koehneke, the founders of Bottle Bright, have approached Shark Tank, requesting a $75,000 investment in return for a 15% stake in the company.
Several portable drinking containers make life easier for everyone, but when it comes to stains and odors, they are vulnerable.
Cleaning bottles in the old way is ineffective because dishwashers cannot reach into small spaces. Conversely, many drinking containers are not dishwasher safe because of chlorine, bleach, and other harsh chemicals that are dangerous.
So, frustrated by the absence of safe and effective cleaning procedures and chemicals for their water bottles, Seth and Justin set out to create Bottle Bright.
Bottle Bright is a disinfecting capsule that works thoroughly strong on odors and strains in portative drinking containers, and it’s quite easy to use: just refill your drinkware with water, dip it in a Bottle Bright tablet, and let it do its thing.
According to the pair, Bottle Bright would cost $6-$7 for a pack of 10 pills. Overall, the price is reasonable, and the tablet performs effectively in keeping bottles clean and safe to use.
As Bottle Bright was already available in online retailers, the team went to Shark Tank for support with retail distribution and capital investment for production.
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What Was the Shark Tank Pitch for Bottle Bright? 🙋♀️
Seth and Justin finally have their chance to sell their idea to the sharks on the show. However, the encounter begins with some small reservations on the part of the sharks.
When the team delivers the Bottle Bright tablets to the sharks, Lori makes a remark that raises some suspicions. Lori claims that their product is similar to Efferdent, a cleaner for cleaning dental equipment.
Seth defends the product by claiming that it is organic and chemical-free, unlike Efferdent. He goes on to say that after the cleaning procedure, the Bottle Bright leaves no odor.
Each of the sharks had views on the pitch idea as follows:
- According to Mark Cuban, they appear desperate, and Mark detects desperation, which is a major flaw. He is out.
- According to Barbara Corcoran, they built a lot of distrust and lost $100,000 in the third year. She knolls off.
- Kevin O’Leary advises them to shoot it since they haven’t made money in three years. He is out.
- Robert Herjavec has a problem in that there is no evidence of demand. They may have a better answer, but educating the public is a difficult task. He is out.
Lori Greiner wants to know how the $75,000 will be spent. The government has the solution. Lori considers this the worst investment she’s ever made.
Lori claims that she disagrees with several of the points presented in their proposal. She is paying $75,000 for a 33.3% stake. The funds will be used for purchase orders rather than administration.
She wants to go to Bed, Bath, and Beyond with it. Lori will not budge even if the countdown is at 25%. They agreed to the arrangement.
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What Happened to Bottle Bright After Shark Tank?
Lori’s investment in Bottle Bright appears to have paid off well. Bed, Bath, and Beyond, Amazon, and Dick’s Sporting Goods were among the retailers who carried the product.
Bottle Bright partnered with Hydrapak, a manufacturer of dependable and soft flasks, in 2016. Bottle Bright has also partnered with Clean in Kind, a non-profit that distributes bottle bright to developing nations.
Bottle Bright Shark Tank Update: 💹
Bottle Bright is presently available in a 10-pack for $5.99. A free sample of Bottle Bright is included with each Hydrapak order.
Bottle Bright is becoming a popular product among fitness enthusiasts, health aficionados, and personal trainers. Despite its rocky start, Bottle Bright has grown into a valuable and sought-after product.
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Wrapping UP: Is Bottle Bright Still in Business?
The answer is an emphatic yes! Bottle Bright has had a streak of wins since Lori’s investment and has found its way into the health and fitness sector. ⛹️
It has tapped into its consumer base and has been steadily increasing over time.
The Bottle Bright website also has a lot of favorable feedback and comments. The slogan for the product claims that it can clean bottles without soap or scrubbing.
It’s incredible how close this useful invention came to being discarded and thrown away. Despite the odds, Bottle Bright has persevered and continues to reach consumers throughout the world.
